London Dental Network Centralisation

In London, a network of 15 independent dental practices struggled under a fragmented operational model. Each clinic ran on its own systems for booking, finance, and patient engagement. The result was inefficiency, wasted spending, and declining patient loyalty.

The Challenge

• 15–20% higher no-show rates due to poor communication

• 30% wasted marketing spend from uncoordinated campaigns

• 25% price disparity in supplies due to lack of bulk procurement

• Inconsistent staff training and variable patient experiences

• Difficult and delayed group-wide reporting

The Solution

A centralisation strategy was introduced:

1. Unified Patient Contact – patients experienced consistent communication protocols across all clinics.

2. Central Marketing Campaigns – coordinated messaging and spending created stronger acquisition.

3. Integrated Finance – shared reporting systems gave management visibility into KPIs.

4. Staff Training and Private Plan Promotion – consistent scripts increased revenue without more clinical hours.

The Results

• Optimised operational costs and reduced redundancies

• Sustained growth in private plan enrolments

• Consistent patient engagement and higher retention

• Enhanced management visibility with real-time analytics

This transformation enabled the network to compete with larger corporate dental groups by presenting a unified, professional brand backed by data-driven operations.